ST. AUSTELL BREWERY COMPANY LIMITED
(Incorporating Walter Hicks Wine Merchants)
Three-year Tribute sponsorship deal
Cornwall Rugby Football Union (CRFU) has secured a three-year sponsorship agreement with Tribute Cornish Pale Ale at a vital time as RFU funding for county representative rugby continues to diminish.
The sponsorship deal between St Austell Brewery and the CRFU was announced at a meeting of RFU committee members and players at Kingsley Village held this week, and will see Tribute Cornish Pale Ale featured on the new Cornwall 2015 kit. The deal also confirms the brewery’s support for the Cornwall Cup for the next three years.
Tribute, the flagship beer of regional brewer St Austell Brewery, is the official beer of South West rugby. The brand already sponsors the South West Tribute Leagues, and a number of Clubs in Cornwall and the wider South West.
Richard Simeons, Honorary Treasurer for Cornwall Rugby Football Union Ltd, said: “At a time when funding for representative rugby continues to be reduced, it is absolutely vital for the future of Cornwall’s County Championship XV that we get support from businesses.
“Therefore, the CRFU is delighted to announce this agreement with St Austell Brewery. The cost of running and administering representative rugby in Cornwall is increasing every year and to have a significant local company on board for the next three years is very important. I wouldn’t say that without this backing we wouldn’t have a County Championship XV but it’s not that far from the truth.
“In addition, Tribute’s sponsorship of the Cornwall Cup, and the gate receipts from the final, will go straight back to the clubs that take part, which we’re pleased about. Over the last three years the support that St Austell Brewery has given Cornwall rugby has played a key role in us sustaining the development of the County Championship XV and helping it achieve great success. Long may that continue.”
Marc Bishop, Trade Marketing Manager at St Austell Brewery, said: “St Austell Brewery is delighted to continue to support Cornish Rugby through Tribute, our flagship ale brand.
“Seeing the Tribute logo on the Cornish shirts is something St Austell Brewery is rightly proud of. We have a very close relationship with rugby in the South West but our Cornish links are something special.
“We have many loyal friends within the Cornish rugby set up and we are pleased to play a part in supporting the great work that is being done across the county.”